JAR&A...Glossary

James A Robertson and Associates

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South African Company Registration No: BK 97 39856/23

Chief Executive Officer: Dr James A Robertson PrEng

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JAMES A ROBERTSON AND ASSOCIATES

STRATEGIC BUSINESS SOLUTIONS SINCE 1989

"Achieving effective, sustainable competitive advantage and profitable, decisive corporate operation through unique, differentiated and effective application of Information Technology and Strategy. Founded on solid engineering principles and disciplines".

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Glossary

The following technical terms are used on this web site:

STRATEGY

Strategy is defined by Professor Malcolm MacDonald, Professor of Marketing Planning at Cranfield as "doing the right things"

TACTICS

Tactics are defined by Professor Malcolm MacDonald, Professor of Marketing Planning at Cranfield as "doing things right" In other words tactics are the detailed issues with regard to operations and manner of implementation which determine whether "the right thing" is implemented effectively.

Tactics are only important when applied in the context of the correct Strategy in other words when applied in the context of "the RIGHT THINGS to be doing".

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