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| The JAR&A Logo is derived from Professor Malcolm MaDonald's Matrix relating Strategy on the horizontal axis to Tactics on the vertical axis. |
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McDonald's Matrix (59 kB)
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| The Logo represents this matrix. |
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| The Strategy -- Tactics Matrix |
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| McDonald defines Strategy as "Doing the Right Things" and Tactics as "Doing Things Right". |
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| The Strategy (horizontal) axis moves from very bad strategy on the left to excellent strategy on the right. |
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| The Tactics (vertical) axis goes from very bad tactics at the bottom to excellent tactics at the top. |
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| The four quadrants of the matrix, represented by our logo reflect: |
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| 1. Die Slowly |
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| Bad Strategy AND Bad Tactics in the bottom left corner which gives rise to a corporate condition which McDonald refers to as "Die Slowly" - the organization is doing the WRONG things very BADLY so the wrong things only have limited adverse impact. |
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| 2. Die Fast |
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| The top left quadrant represents bad Strategy and GOOD Tactics and gives rise to a corporate condition which McDonald refers to as "Die Fast" - the organization is doing the WRONG things VERY WELL. |
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| 3. Survive |
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| Good Strategy and bad Tactics are represented by the bottom right quadrant and gives rise to a condition which McDonald refers to as "Survive" - the organization is doing the RIGHT things but doing them badly so they derive limited benefit. |
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| 4. Thrive |
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| Finally, the top right quadrant represents Good Strategy AND Good Tactics and gives rise to a corporate condition which McDonald refers to as "Thrive" - the organization is doing the RIGHT THINGS WELL! |
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| JAR&A Geared to Make You Thrive |
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| James A Robertson and Associates, through our pioneering work in the fields of Information Technology and Strategy Design and Implementation, focusing on the "REAL ISSUES" in all of these fields, have identified the WRONG THINGS and the RIGHT THINGS to do in order to design the RIGHT business solution AND to implement THAT solution really well. |
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| This is undertaken within an overall approach which we refer to as "Designing for Success by Engineering Against Failure©". |
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| The JAR&A Logo with the enhanced top right quadrant represents this view of business. |
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| Assisting Our Clients to THRIVE |
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| James A Robertson and Associates are committed to assisting YOUR BUSINESS to design the RIGHT SOLUTIONS and then to implement them REALLY WELL! |
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