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JAMES A ROBERTSON AND ASSOCIATES
STRATEGIC BUSINESS SOLUTIONS SINCE 1989

"Achieving effective, sustainable competitive advantage and profitable, decisive corporate operation through unique, differentiated and effective application of Information Technology and Strategy. Founded on solid engineering principles and disciplines".

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P1.1. STRATNEWS© NEWSLETTER
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Target Readership
STRATNEWS© is intended to be a premium quality newsletter directed at senior and executive management.
 
Frequency of Publication
It is intended to be published aperiodically with a frequency of between monthly and quarterly as content permits.
 
Objective
The objective of the Newsletter is to present you with high quality information that we consider to be of real value to our target audience.
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In determining which articles satisfy this requirement, our objective is to provide articles which satisfy one or more of the following criteria:
 
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1) Effective Corporate Operation, Sustainability, Better Decisions (25%)
This represents the essence of why an I.T. or Strategy project would typically be undertaken.
 
These are typically the benefits that the corporation is looking for from the project. Therefore, achieving these objectives is a major benefit.
 
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2) Improved Corporate Competitiveness (20%)
This is also a major driver behind most I.T. and strategy projects. It should also be a driver for projects where it is not explicitly identified. Therefore, meeting this objective is a significant benefit.
 
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3) Improved Corporate Profitability, Bonuses, Stock Options, Share Value, Dividends, etc (16%)
This represents the principal performance measure for executive management in most cases. It is therefore a vital benefit.
 
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4) Recognition, Differentiation & Promotion For Executives, Management and Team Members (11%)
On a personal level, every executive, manager and team member will be looking to differentiate themselves, achieve recognition and receive promotion. This is the essence of the benefit that most employed people would look for in any work related activity.
 
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5) Empowerment, Improved Remuneration, Job Security & Life Style for Executives, Management and Team Members (11%)
This is an extension of the previous point but whereas the previous point relates primarily to the softer issues of status, etc, this relates to the harder issues of finance and life style.
 
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6) Improved Personal & Corporate Relationships for Executives, Management and Team Members (8%)
This assumes that without the effect of a badly run project to sour inter-personal relationships, relationships overall will be better within the organization.
 
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7) Improved Health, Quality of Work Life & Family Life for Executives, Management, Team Members & Staff (8%)
This is an end of the line "spin-off" benefit if the other objectives are achieved, health and family life will be improved
 
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Relative Importance
Percentage relative importance of the above seven factors was determined by a survey of people in middle to senior management positions and indicates the relative importance of these factors in adjudicating the benefits of a successful investment in Information Technology or Strategy.
 
Editorial Objective
STRATNEWS© will seek to provide articles which contain information which when applied in practice will assist readers to accomplish one or more of the above objectives.
 
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STRATNEWS© is provided FREE of charge to all who are interested, simply click on the link below and supply the few items of information that are requested.
 
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Your information will not be disclosed to any third parties. Please refer to our Privacy Statement for more details.
 
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Yahshua the anointed is the lamb of Yah
{Jesus Christ is the lamb of God}